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Hong Kong- This past week, ClickZ's Asia bureau editor Adaline Lau introduced me to more than a dozen digital marketing experts from global creative agencies and small and mid-sized consultancies in Hong Kong. They outlined challenges they're encountering in this city of 7 million and opportunities they see in mainland China and beyond.
In Hong Kong, some agencies have moved into new offices better suited to meet growing demand, while others are cramming additional workspaces into their buildings' floor plans. By all accounts, they are fiercely competing to recruit talent to fill positions such as account executives, creative directors, and analytics specialists.
Despite the optimism, agency executives remain grounded. In conversation after conversation, they evinced a modest approach to ramping up their businesses.
One theory: executives here possess a healthy cynicism after living through the severe economic downturn during the 1990s and the dot-com bust that followed.
Hong Kong: Playing Catch Up?
To a first-time visitor, Hong Kong seems ripe for digital marketing, especially mobile and local advertising...
