The Can't-Miss Social Media Trends For 2013
Will Facebook continue its reign atop the social hierarchy? Will businesses get better returns on their social media investment? Will your CEO finally learn to tweet? Here’s a look at the biggest social media trends set to unfold in the year ahead.
Mobile social media usage continues to soar: In September, Facebook made a monumental--if little noted--revelation in a quarterly SEC filing: "[We] anticipate that the rate of growth in mobile usage will exceed the growth in usage through personal computers for the foreseeable future.” Mobile Internet users are set to overtake wired Internet users by 2015 in the U.S., but this shift is happening far faster on social platforms.
What does this mean for the future of social media? Networks that make engagement...