Americans Spend Nearly 3 Hours on Mobile Internet Daily: Ruder Finn

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Americans spend nearly 3 hours online via their mobile devices each day, according to a new study of mobile internet use by Ruder Finn.
 
The study revealed that people in the U.S. spend 2.7 hours of their day on the mobile internet. Most (91%) go online to socialize, compared to 79% of traditional web users, writes MediaBuyerPlanner.
 
"Mobile phones have become the way people organize their lives - managing finances, connecting with friends, purchasing products - and this trend will only accelerate," said Kathy Bloomgarden, Ruder Finn co-CEO. "The mobile phone is becoming the most powerful online device, and the faster businesses can adapt their services to harness consumer mobile intent, the more rapidly they can capitalize on understanding their customers to drive growth."
 
Other activities users do on the mobile web...