The 2013 Mobile Revolution

Author:
Scott Goodstein
Source:

Lost in all the punditries of 2012 about which groups helped win the presidency in our evolving electorate, we are missing the importance of not just the changing demographics, but a seismic shift in how Americans digest news and information.

In a few short years, mobile technology has become the most important change in how we consume political information. According to this year's Pew study, 46 percent of African-Americans and 40 percent of Hispanics do not have access to the Internet at home, but according to Neilsen research, both African-Americans & Hispanic populations are the highest users of text messaging, mobile apps and the mobile web.

So while there have been hundreds of articles about how social media was used this year, very few of them mention the fact that half of this social media traffic is actually coming from ...

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