Just Getting Started with sending Email? Here are a few quick suggestions to keep you from reinventing the wheel.
1. Highlight benefit of email to invite opt-in.
2. Make opt-in easy, and fast. Generally, the time it takes for a subscriber to subscribe should be less than 3 minutes. Anything longer than that, you risk abandonment.
3. Show a sample of what you are offering, before asking for the email address. Even if it were free, people would like to see what “it” looks like.
4. Use email append with care. Email append with verification, reference existing relationship, then invite to communicate online in the future.
5. Incorporate email subscription on every page of your website to increase visibility.
6. Monitor ongoing customer attitude with polls or surveys. If they continue to like your product and/or services, your list will remain current. If they do not, your list will become out of date very quickly.
7. Put privacy policy into the email subscription path, to ensure that each subscriber understands up front how his profile information will be used.
8. Ask for preferences, as this is the best way to collect profile information and learn about your subscribers.
9. Maintain email list hygiene on a regular basis – any change in email, postal address, status, and any other profile information should be updated in databases across the company.
10. When you receive a request for unsubscribe, remove from the list immediately.
11. Retain existing customers by making it easy for them to update their profile. This can be achieved through a button on the website, or a link at the bottom of each of email communication.
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