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 Wednesday is Tops for Opens, Clicks: eROI |
| Ken Magill |
| source: Direct Magazine |
| date : 12/11/2007 |
Wednesday was the best day of the week in the third quarter of 2007 to send email in terms of click and open rates, according to the most recent study by e-marketing services firm eROI.
Average email open rates—or the percentage of emails in which graphics were displayed either in the message or the recipient’s preview pane—on Wednesdays for Q3 were 25.4%, according to eROI’s latest benchmark study. Average click rates for Wednesdays were 3.9%, second only to Saturday, which clocked in average click rates of 5% on open rates of a comparatively low18.7%, according to eROI.
The second best-performing day was... |
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