The Evolution of the Email Service Provider
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When email emerged as a key marketing channel in the late 1990s, marketers’ needs were pretty basic: acquire email addresses and send out one message to everyone. “Batch and blast” wasn’t a bad term—it was the only term. Since then email marketing has matured to the point where companies need more-sophisticated solutions to meet their communication needs. As those needs increase and transcend offline and online channels, service providers, too, are evolving.
Mystery Email Promotes Patriots Social Media Campaign
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The big mystery is finally revealed.
After a teaser email campaign and clever PR tactics fueled tremendous hype in the last couple of days, the New England Patriots unveiled the cloak from its new social media campaign, which encourages fans to play an interactive game on their smartphones to help all-pro defensive lineman Vince Wilfork find his lost 2004 Super Bowl ring.
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