Shoeline.com Gain 46% More Facebook Fans with Single Email
- Author:
- Anna Yeaman
- Source:
-
Frank Malsbenden, President of Vision Retailing Inc., the parent company of Shoeline.com, shares the results of this Facebook email.
{ Click here to view email }
Subject line: “Love shoes? Follow us on Facebook and join the club!”.
Twitter DM:
@stylecampaign: You place SM links above the fold in your emails - View example- did the Facebook email generate more followers?
@shoeline: Yes. 46% increase in followers since email, and 57% increase since including SM links. SM extremely important.
@stylecampaign: Worried about readers unfamiliar with Facebook?
@shoeline: Not worried. Facebook Ubiquitous. Ranks w/ Search & Email as top web activity, t-fore mas importante :)
@stylecampaign: Wow that’s great 46% increase in followers for the 1 email! How long have you been using SM in email?
@shoeline: We’ve been including SM since Fiscal Week 8, so only about 9 weeks now.
@stylecampaign: Any stats your comfortable sharing about how the Facebook email performed would be great!
@shoeline: Aggregate CTR is 19.6% ( email only, does not include the SM links) and Aggregate OCTR is 11.1%. I’ll take it. It’s important to be a first mover.
Read more on how retailers are using social networking tools to drive sales.
