To-Do List for Facebook and Email Integration

Author:

Ed Henrich

Source:

Facebook now has over 200 million members. With that many users, you know it isn't just for high school and college kids anymore. The fastest growing demographic is users age 35 and over, specifically women age 55-plus.
 
Yes, you should have a presence on Facebook, especially if you market consumer products and services. However, Facebook and its applications, such as Facebook Connect, Facebook Pages, and Facebook Groups, shouldn't replace your email communications. Instead, when integrated properly with your email program, Facebook can supplement email and extend your reach to demographic groups your current email efforts don't reach yet.
 
These five items will help you navigate the sometimes-murky waters of this fast-growing social network and create a presence that will be useful for both your company and your audience.