Submitted to the Email Gallery from iShares ETF Center, a customized microsite campaign which launched September 2009 on the Wall Street Journal Digital Network.
 
This email was used as a traffic driving effort for iShares’ microsite campaign, called ETF Center and was distributed to the Journal Perks list, the Journal’s opt-in email subscriber list.
 
ETF Center’s main objective is to distribute relevant and educational content to Financial Advisors in order to:
• Build iShares awareness among Financial Advisors
• Drive interest in iShares ETF products
• Demonstrate iShares Leadership through promoting education
• Align the iShares brand with Dow Jones through editorial content integration