Subject: The New BRAVIA: Make your TV experience a cinematic extravaganza [Sony eNews male]
Brand Name:
Parent Company:
Subject Line:
The New BRAVIA: Make your TV experience a cinematic extravaganza [Sony eNews male]
Delivery Date:
04/30/2009
Email Type:
These enewsletters from Sony Electronics are geared specifically towards gender preferences with links to a newsletter archive to generate additional engagement and exposure for older content. They include a personalized birthday offer to generate a sense of affinity with the brand. Best practices include having the "What's New" above the fold.