Looking to boost your click rates? Add some stunning images to your email. That’s the hook behind The New York Botanical Garden’s recent email promoting The Orchid Show. A bright and vibrant image serves as the centerpiece of this email, which draws the readers’ eyes directly to the messaging.  It’s hard to resist something so visually appealing. The well-placed call-to-action, which falls below the fold, guides readers to absorb the full message. With such an alluring image, readers are hard-pressed not to buy tickets to the show and see orchids in their natural state.