L.L.Bean knows customers don’t want to miss out on a good promotion. So the company is making excellent use of the subject line in this email to communicate the final day of its free shipping offer. Prominent placement of the promotion well above the fold with just the right amount of urgency ensures recipients won’t miss the call-to-action. The multi-tiered message also accentuates the shopping mood by featuring some of L.L.Bean’s new spring looks with strong artwork. The email speaks style with its light color selection and crisp images. The message also serves another purpose. It invites customers to become brand advocates by enhancing their own product reviews with photos and video. Now that’s clever. It’s a tactic that customers can easily embrace over a direct, run of the mill sales pitch.