1-800-Flowers brings customer service to the forefront with this survey email. Using a background that fittingly mimics its floral roots, the brand shows the importance it places on its customers. Chosen recipients can raise their hands and help improve customer service needs by answering questions about a recent order. The responses not only help 1-800-Flowers improve future customer experiences, but give consumers a voice. By communicating the exclusive nature of the email, 1-800-Flowers heightens the email’s visibility, promoting recipients to answer the call-to-action. Consumer feedback is a key to any successful program. This email aptly shows that 1-800-Flowers values those that matter the most – its customers.