Three Essential Questions of Big Data: What? So What? Now What?

George Bradt

When you’re overwhelmed by an onslaught of big data stop and answer three essential questions: What? So what? Now what? This will help you get a handle on the data, think about its implications, and turn your insights into actions.


“What” is about facts. As many people, including Daniel Patrick Moynihan, have said, “You are entitled to your own opinion. You are not entitled to your own facts.” A fact looks the same...

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