The New Hotmail – Clean Sweep for Good Senders

Author:

Andrew O'Halloran

Source:

Hosting over a billion mailboxes, processing over 8 billion messages a day, and serving over 350 million active users monthly, Microsoft's Windows Live Hotmail is a critical business-to-consumer email marketing communication channel. You'd be hard pressed to find a subscriber list that doesn't contain a significant portion of Hotmail or related domain email addresses.
 
It also would be hard to find any spam or bot operation not actively targeting Hotmail: At least 5.5 billion spam messages are filtered out of Hotmail every day, according to Microsoft.
 
With its major release of new technology tools, Windows Live Hotmail is getting even better at protecting users from spam and helping users to manage mailbox clutter. Let's take a look at some of the new Hotmail features:

• The Inbox Quick Views feature addresses inbox overload, allowing recipients to focus on their designated "from groups," "unread," "social updates," and "from contacts." If recipients add you to their address-book contact lists, messages you send will move to the front of the line.
• The Sweep feature helps subscribers more easily and quickly manage the gray mail – that is, previously opted-in email streams such as newsletters, social networking updates, and product promotions that users no longer wish to receive. With sweep, users can move all messages from a particular sender to a folder, delete all messages from a particular sender, and block all future messages from a particular sender.

 
Senders whose mail is "swept" should not suffer any impact to their sender reputation score....
 
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