Neuromarketing Is the Future, But...

Author:

Samuel D. Bradley, PhD

Source:

The human brain is the most complex object in the known universe. Its billions of neurons interconnect through trillions of synapses and constitute the densest information network in the natural world.
 
Among those trillions of connections are the secrets to trillions of dollars in global consumer spending. Unlock the secrets of the mind, and you possess the code to unlimited profits.
 
Increasingly, marketers are turning toward brain-imaging techniques, such as functional magnetic resonance imaging (fMRI), in the quest for the Holy Grail "buy button." We call it neuromarketing.
 
The brain, however, is reluctant to reveal its code...