The iPad and Email: What You Need to Know

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Author: 
Sherry Chiger
Source: 
Direct MagazineSource: Direct Magazine

When Steve Jobs unveiled the iPad in late January, the hype obscured the facts, making it difficult to determine what effect, if any, Apple’s new tablet computer would have on email marketing. But with at least 12 million people expected to buy iPads this year and next, according to Piper Jaffray, it’s worth looking beyond the puffery to see how marketers need to accommodate the product...
 
 

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