Inbox Insider: Video Inches Its Way Into Email

Author:

Dianna Dilworth

Source:

Video in email is a hot topic on the e-mail vendor side, but I haven't seen a ton of messages from brands with videos in them. The trend is starting slowly.
 
Milwaukee Electric Tool Corporation used video in its emails to boost traffic on its Web site by 30%. The retailer spent 2008 revamping its email program. The company's “Heavy Duty News” emails feature new product information, exclusive offers and how-to videos.
 
Videos are also a useful way to sell tools online because potential consumers want to see how they work, and video can bring them to life. Meanwhile, both...