How to Use Video in Email

Anthony Schneider

Every marketer wants higher open rates, more clicks, more engaging emails and stickier websites. Using video (correctly) in email can achieve all of those goals. Video lightens the load of the copywriter, simplifies emails and enhances your brand image. Best of all, it’s a low-cost, high-impact, easily measurable email component.
The Value of Video
71% of adults who go online watch video (PewInternet). And according to MediaPost, the number of marketers that plan to use video in email campaigns skyrocketed five times between 2009 and 2011.
As of February 2011, YouTube boasted ...

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