Defining Big Data in a Big Book (And an App)


By now you've probably seen a reference to "Big Data," especially if you're interested in technology, marketing trends or the mechanics of political campaigns. It's such a hot topic, it's even found its way into newspaper editorials.

As the volume of coverage implies, there's something important going on here, perhaps even transformational. The enormous amount of information being generated and collected daily by websites, smartphones and a global array of sensors has the potential to change how products are developed and sold, how services are delivered, how children are educated -- the list goes on and on. But what does "Big Data" actually mean, and how do the calculations of data scientists translate into something that matters to the average person?

Those were the questions that...

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