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Turning email clicks into conversions isn’t difficult; you just need to tightly match your email and your landing page experiences.
A landing page is the first page a visitor views after clicking an ad or email link. In order to turn email readers into paying customers, make your landing pages a direct reflection of your e-mail. A landing page is a continuation of the email; think of the email itself as step 1 and the landing page as step 2.
For example, if your email is promoting a new white paper, the landing page should be all about that new white paper and the reasons why someone should register to download it. Forget the ...
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