Why Your Email Marketing Needs Power-Packed Data

Jim Davidson

Email has unique advantages for communicating with customers that, when used wisely, can strongly increase its visibility and effectiveness in a crowded inbox. Marketers can target message content according to subscribers’ preferences or trigger messages based on customer behavior.

In short, email presents many opportunities to speak directly to your customers. And since marketers have been at it for a while, it also offers ease of entry.

But email’s return on investment is also its Achilles heel. As retailers continually increase...

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