Why is My Email Strategy Underperforming?

Mike Wilt

Your list could be the culprit. Consider penny candy—that eclectic mixture of gummy this and sugar-coated that, with inedible plastic lips and sour patch kids masquerading as gummy watermelons.

Now imagine only getting the pieces of candy you really like. No surprises, just the good stuff. That's what a quality email program and, most important, a quality list can do for your audience. Deliver only the best because b2b email marketing is better than penny candy.

The source of your list is everything. Ideally, you've had your well-oiled email machine running through various solicitation funnels. You should have your customer relationship management (CRM) and website sign-ups...

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