Why Checkboxes Should Be Your BFF

Author:
Christine Doré
Source:

Why are your open rates so low? Why are you constantly disappointed in your email results, even though you have such stellar list growth? If you're opting people in automatically, then there's really only one reason: nobody wants your emails!

Too often, email marketers get sucked into the notion that list growth is the absolute highest priority and they do everything they can to get more subscribers. Trust me, I get it; it feels good to tell your boss you grew your list by 10 percent last week because that's a result email nerds and regular nerds alike understand. But if your web forms are set up to opt people in without giving them the choice of checking a box that

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