What's the Right Amount of Content for B2B Emails?
Your job as a b2b marketer is to gauge the right amount of content for your target audience. Within the email channel, you have fractions of a second to engage your lead to open your email. Once opened, according to MarketingSherpa research, you now have 15 to 20 seconds to convince your lead to click through. How can you overcome these odds? Simple—provide concise, personalized content that is easily read at a glance.
The following tips will help keep your content stay targeted and engaging to increase your email conversions: