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Epsilon and AMA Webcast: Bridging Your Online and Offline Marketing

Top 5 Strategies to Bridge your Online and Offline Marketing for 2011
 
You know that your data and your database set the gold standard for your direct marketing efforts,...

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What Two NFL Coaches Can Teach You About Email Marketing

Author:
Loren McDonald
Source:

Email inspiration is everywhere, even in the Super Bowl.
 
As a lifelong San Francisco 49ers fan, I was excited to see the team go for its sixth NFL championship. But I also was impressed by Coach Jim Harbaugh's bold personnel move in the middle of the regular season, which illustrated one of my perennial pieces of advice for email marketers: "If it ain't broke, then break it."
 
Gambling for Greater Gain
 
The 49ers were already leading their division when Harbaugh made backup...

Tags: Email Marketing, Testing
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