What Should Marketers Consider When Deciding Between HTML, Text Emails?

Majda Anwar

Before diving into the advantages and disadvantages of both HTML and text emails, we need to first define each type of email—in actuality, we are looking at three types of emails:
1. HTML with graphics. This type of email is based in HTML with graphics such as a banner, call-to-action buttons and a graphical layout.
2. HTML with text...

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