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At the start of each new year, I spend some time reevaluating where I am spending my energy, how I have prioritized my tasks (both personal and professional), and attempt to refocus on the really important things in life. As 2010 is off to a very hectic start, it was just last week that I sat down to take stock. Better late than never.
I always rely on Franklin Covey's tools to help with this process. Specifically, this method requires you to identify and define the different roles they play on a day-to-day basis (for me: husband, father, email marketing executive, etc.), prioritize each role and plan goals and tasks accordingly. I recommend this exercise to anyone who feels overwhelmed by the daily grind and needs to gain a little perspective (you know who you are, email marketing managers!).
Speaking of email marketing, when was the last time you sat down and asked yourself "What are the key roles that email communications play in customer relationships?" It's an excellent question. Based on some recent work we have been doing with clients, here are some roles you should consider...
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