What is Pinterest and How Does It Apply to Email Marketing

Author:
Wikus Engelbrecht
Source:

Much to everyone’s surprise, at the turn of 2012 the runaway-hit social networking site wasn’t Twitter, LinkedIn or Google+. It was in fact Pinterest, the latest social media craze that seems to have captured everyone’s attention.

Pinterest is essentially a graphic social bookmarking network. It has quickly shot into the top 10 most visited social networks of the past year – having already attracted more than 10-million registered users – and continues to gain popularity, even making Time’s list of the 50 best websites of 2011.
The concept behind the image-based platform is simple enough: users create and name boards of anything they like and post relevant photos on corresponding boards, while sorting them under a number of defined categories. Pinterest allows you to pin various items onto your pinboard, where the “pins” are images and videos collected from anywhere on the web. For ease of use, you can...

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