What Marketers Can Learn From a Gaming Company's Email Tactics

Damian Borichevsky

Whether you consider the first true "video game" to be the computer-based chess simulators of the late 1940s, Pong in 1972, or any of those in between, gaming is not a new idea. And when you consider the recent explosion of console games, social games, mobile games, and hardcore games, you'll realize that gaming is not going away any time soon.

Society's fascination with gaming has led to the investment of billions of dollars into the industry, despite one major limitation: The opportunity to directly interact with the player is limited to the time they are playing the game.

Social games have an advantage...

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