What Louis C.K. Can Teach Your About Email Marketing

Stephanie Miller

I’m sure everyone has heard the story of how Louis C.K. went against the conventions and decided to sell video of his Live at the Beacon Theater show on his website DRM free for $5.

In the process of setting up his website and distributing the special, C.K. created an email newsletter list. That’s nothing special, right? Well, maybe it is. In his emails, C.K. writes to his fans just as he would as if he was talking to them one on one, or on a stage in a comedy club.

Why is that important? It’s a personal connection. When I received his first email...

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