Video in Email Looks Beautiful to Bare Escentuals

Author:
Justin Foster
Source:

Think embedding video in email is a bad idea? Try telling Bare Escentuals.
Long an innovator when adopting new technologies and an expert in setting trends, this cosmetics juggernaut took a leap into the unknown when it decided to roll out its Supernatural collection with a video in email campaign.
The email featured a video that played directly in the email, front-and-center. An inspirational driving track set the pace

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