Using Sales Data to Automate Email Marketing

Jaime Brugueras

Customers are the bloodline of any business. For ecommerce businesses, it’s particularly important to focus on creating recurring, loyal customers. This centers on understanding customer sales and shopping data, and using that information to develop profitable, automated email campaigns.

What Are Key Metrics?

Key metrics help you understand how customers interact with your brand. By integrating your marketing plan with key metric data, you can measure campaign performance and its effect on your customers. Key metrics go beyond mass marketing. Instead, you have the power to harness data on a detailed level, seeing metrics for individual customers. By targeting customers on a more personalized level with your marketing, you’re more likely to create loyal business...

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