Using Email to Get to The Next Sale

Author:

Loren McDonald

Source:

Email marketing is great for driving first purchases, but it's perhaps an even more awesome marketing channel to get those all-important second, third and fourth sales that turn one-time buyers into loyal repeat customers.

Unlike typical post-purchase emails, such as shipping confirmations or product review requests, "reorder" messages focus on generating the next purchase by using cross-sell, up-sell, recommendation and purchase...