Using Email to Get to The Next Sale

Loren McDonald

Email marketing is great for driving first purchases, but it's perhaps an even more awesome marketing channel to get those all-important second, third and fourth sales that turn one-time buyers into loyal repeat customers.

Unlike typical post-purchase emails, such as shipping confirmations or product review requests, "reorder" messages focus on generating the next purchase by using cross-sell, up-sell, recommendation and purchase...

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