Top 5 Reasons Your Newsletter Will Go To Spam
Newsletters should be a slam dunk for your email program. Recipients have signed up to receive them, they’re expecting them every week or month, and your great about removing hard bounces and making sure everyone’s opted in… so what’s the catch? Here’s the top 5 reasons why your newsletter will still won’t reach your recipients inbox.
#1. Cold IPs
So you only send a monthly newsletter and you’ve taken a bunch of effort to segment your mail streams over separate IPs? Well, be sure not to let your newsletter IPs sit...