Three Steps for Stopping Checkout Abandonment

Author:
James Duval
Source:

You've gotten your customer on your site, and even to the checkout page, but (as you well know) your efforts don't end at the "Add To Basket" button. If you want to encourage your website visitors to complete their purchases, you need to double-check your checkout process.

Any e-commerce site owner knows the frustration resulting from the abandonment of a full shopping basket; all online shops suffer from a certain amount of checkout abandonment. But the most likely causes of a high rate of abandonment are few, and they're relatively simple to rectify.

Here are three key areas that can generate improved conversions if you pay attention to them. I explain what steps to take...

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