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We do a lot of work with clients to help them improve reputation to improve delivery issues at top ISPs. In doing so, we find ourselves doing the same sort of analyses over and over. This is the kind of thing that every marketer should keep an eye on, even if they are not currently having a delivery problem.
These three analyses are crucial for getting to the root of an existing deliverability problem and for preventing future problems from occurring:
1. Are there pockets of complaints or unsubscribes in my mailing program? Most every marketer knows that complaints are a key factor that drives blocking by ISPs. While being on feedback loops and removing complainers from your file is important, it is better for your long-term deliverability prospects to ...
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