Three Big Reasons to Love DMARC
We're celebrating the one-year anniversary of DMARC this week – a technological standard with the potential to make email safer and more secure. (That’s Domain-based Message Authentication, Reporting, and Conformance…which you probably knew.) This is a great occasion for us, partly because DMARC is an initiative we’ve been deeply involved in. But it’s also a great occasion for the entire email ecosystem, and I can give you three big reasons why:
First, it’s working. Mailbox providers around the world have already adopted it. More than 80% of U.S. consumer inboxes can be protected with DMARC. More than 60% of consumer mailboxes worldwide can, too, thanks to adoption by major Chinese and Russian ISPs. The biggest senders from Amazon to Zynga are using DMARC, too, with 10 of the world’s 20 top sources of email volume publishing DMARC records. The list reads like a who’s who of visionary online brands.
Second, it’s a virtual model of industry collaboration...