Symbolically Speaking - Hard Facts on a Soft Approach

Guy Hanson

The use of symbols in email subject lines is a hot topic amongst email marketers today. Despite their popularity, marketers raise concerns whether email recipients may view the use of symbols as “spammy” or if symbols may cause spam filters to deliver the emails to the spam folder. Using competitive email intelligence data, the effectiveness of this tactic can finally be observed by anyone.

Both Expedia UK and British Airways recently sent emails using symbols in the subject lines...

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