Survey: Email Most Valued Festive Marketing Channel

Helen Leggatt

Marketing industry experts from the UK, France and Germany were surveyed by eCircle and 93% agreed that email would be the channel to increase overall consumer spending this festive season.

Four in 10 believe that email marketing can increase holiday sales by 10% and a third plan to increase the frequency of their campaign during this time by 10%.

However, upping the frequency of email campaigns can have...

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