Surprises And Non-Surprises During Holiday Season So Far

Author:
Chad White
Source:

The email marketing holiday season is constantly evolving. Every year there are things that surprise me, as well as things that, thankfully, don’t. Here are some highlights so far:

NOT SURPRISING: Retail email volume over the five-day Thanksgiving holiday weekend hit a new all-time high. Major online retailers sent each of their subscribers an all-time high of 5.3 promotional emails on average between Thanksgiving and Cyber Monday. That was an 18% increase over the same period last year.

With the transition to email, mobile, social and other digital channels and...

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