Surprises And Non-Surprises During Holiday Season So Far

Chad White

The email marketing holiday season is constantly evolving. Every year there are things that surprise me, as well as things that, thankfully, don’t. Here are some highlights so far:

NOT SURPRISING: Retail email volume over the five-day Thanksgiving holiday weekend hit a new all-time high. Major online retailers sent each of their subscribers an all-time high of 5.3 promotional emails on average between Thanksgiving and Cyber Monday. That was an 18% increase over the same period last year.

With the transition to email, mobile, social and other digital channels and...

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