Subject Lines and the Importance of 87% and 150 Characters [Part1]
Subject lines are the basis for any email marketing campaign. If you don’t have a good subject line, you don’t have a good email marketing campaign. If you don’t have a good email marketing campaign, you don’t have a profitable list.
And if your list isn’t profitable, well then, it’s just costing you money for your autoresponder every month.
But it all goes back to your subject lines…
The following series is a complete lesson on subject lines. At the end of it, you’ll be able to create a compelling subject line for just about anything.
The first part of this 3 step series scratches the surface of subject lines ...