Stupid Magill Watch: Fancy That; Cyber-Monday Subject Lines Work

Ken Magill

A couple years ago I published a piece calling BS on the concept of Cyber Monday.

I wasn’t contending it was always BS. I was contending it had become BS.

Here’s why: “Cyber Monday” was coined in 2005 by the National Retail Federation to refer to the spike in sales online retailers saw on the Monday after Thanksgiving when people returned to work and took advantage ...

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