So Many Channels, So Few Quality Leads

Author:

Jason Compton

Source:

Want to reach prospects and cultivate leads?

The choices are overwhelming. Surveys and anecdotes extol everything from Pinterest boards to sandwich boards as the best way to attract new business. Even radio logged back-to-back years of overall spending growth in 2010 and 2011 after falling from 2007's record levels. Simply put, there aren't enough hours in the day or enough dollars in anyone's marketing budget to...