Small Business Strategies: Nurture Your Contacts

Rhonda Abrams

What's in a name? While Shakespeare may have questioned the value of names, small businesses know better. Every name and email address of customers, prospects, or referral sources is valuable; every new follower on Facebook or Twitter is a potential new client. Names, contacts and followers are prized company assets and potential leads. So it's time to build your list.

The holiday season, as busy as it is, can be a great time to expand your contacts. You have a rush of holiday customers (at least I hope so!), and you're attending holiday parties and mixers. Make sure you capture contact information from...

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