Six Shared Features of Social Media and Email Marketing

Dave Chaffey

Social media specialists tend to advise about marketing with social media; while email specialists tend to advise about email marketing.

That’s natural, it’s what they know best. However, it’s not necessarily most effective if, as marketers, we’re looking to deliver integrated communications.

Although the two are not often considered together, as someone who used to specialise in advising companies on email marketing strategy and now also advises on social media strategy, to me the two seem similar in many ways.

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