Six Email Predictions For The New Year

Karen J. Bannan

Every year around this time, marketers, industry pundits and vendors begin to speculate about the coming year. Marketing solutions provider Message Systems this month released six predictions for 2013. Carrie Scott, director-product and direct marketing, and John Pinson, senior manager-content marketing, explained what Message Systems' predictions will mean for b2b email marketers in the coming year.

1.More brands will use a broader array of social media channels to identify online influencers and engage in two-way communications with customers, with Linkedin experiencing the fastest overall growth.

“Email has been the workhorse for so long that now it's time for marketers to find a way to use email with social...

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