|
Source:
|  |
As I've said for years, "if you shoot for the stars, you'll land on the barn; if you shoot for the barn, you'll land in the pig pile." Are we shooting high enough when building, planning and executing our eCRM programs? Do we get enough recognition for the contributions of our email program? Are we doing enough to drive excitement for our contributions?
Most businesses will project a modest growth in revenue and profit -- with that comes a modest increase in marketing spend. Yet that distribution doesn't always funnel down to the email channel. How many of you had growth for years as a business, but your budgets for email were cut or remained stagnant?
There are three reasons why we'll remain an under-funded channel for 2010...
