Showing—And Acting On—The Dollars Left in Abandoned Carts

Paul Demery

When Woodcraft Supply LLC sends e-mails to online shoppers who left without buying what they had put in their shopping carts, the retailer already knows a lot about the dollar value of the items they abandoned. It can see the amount of revenue lost through abandoned carts over a particular period, for example, and it can instantly know how much of that lost revenue it can try to recover through follow-up e-mails to customers for whom the retailer has e-mail addresses.

In one recent week, for instance, it realized that it could try to recover 56% of the orders

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